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Mission Statement | Statistics | Marketing Strategies | Program Support | Recognitions | Scoutreach Endorsements
Program
The Scoutreach Division gives special leadership and emphasis to urban and rural Scouting programs. Scoutreach is BSA's commitment to making sure that all young people have an opportunity to join Scouting, regardless of their circumstances, neighborhood, or ethnic background.
Today, young people are faced with many challenges as they often face fragile families and disintegrating neighborhoods. Scoutreach meets the developmental needs of youth in urban settings as diverse as the barrios of South Central Los Angeles and the housing developments of Washington, D.C. The program also focuses on the U.S. rural population, which constitutes approximately 25 percent of the total U.S. population. Some rural communities are stable and growing, whereas others are characterized by decentralized, low-density populations and/or poverty.
Scouting, by emphasizing ethics and moral values, addresses many of the social concerns of parents and youth in our country. Scouting prepares urban and rural youth to be leaders, to accept responsibility, and to care about principles and causes beyond their own self-interest.
Our biggest asset in urban and rural neighborhoods is a well-defined program based on values, learning-by-doing, fun, and positive role models.
Cub Scouting. This part of the BSA program is for younger boys. Boys who are in the first grade or are 7 years old are Tiger Cubs; boys in the second and third grades or who are 8 or 9 years old are Cub Scouts; and boys who are in the fourth and fifth grades or are 10 years old are Webelos Scouts. The emphasis is on family-centered activities, group activities, learning, and fun.
Boy Scouting. This part of the BSA program is for boys and young men not yet 18 years old, and who are at least 11 or have completed the fifth grade. Boy Scouts advance through Tenderfoot, Second Class, First Class, Star, and Life ranks to Eagle Scout. The emphasis is on outdoor activity, learning skills, developing leadership ability, and service.
Venturing. This youth-development program of the BSA is for young men and women who are 14 (and have completed the eighth grade) through 20 years of age. Venturing's purpose is to provide positive experiences to help young people mature and to prepare them to become responsible and caring adults.
Venturing is based on a unique and dynamic relationship between youth, adult leaders, and organizations in their communities. Local community organizations establish a Venturing crew by matching their people and program resources to the interests of young people in the community. The result is a program of exciting and meaningful activities that helps youth pursue their special interests, grow, develop leadership skills, and become good citizens.
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| Scoutreach Mission Statement |
To recruit strong adult leaders and to develop solid relationships with chartered organizations in urban and rural communities nationwide to ensure that culturally and economically diverse youth have the opportunity to join the Scouting program.
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| Statistics |
- More than 70 percent of the projected growth in America's youth population will take place in or near our major urban centers.
- Almost one in every five children in the United States lives in poverty (19.9 percent: 1997, Current Population Survey , March 1997).
- Although the majority of poor children are white, non-white children are more likely to be poor.
- Since the 1970s, the population of American children living with just one parent increased from 10 percent to 28 percent in 1997 ( Current Population Reports , March, 1997, page 20-509).
- Minority groups are growing more than seven times as fast as the majority population.
- The highest rates of increase will be in the Hispanic-origin and Asian populations. After 2020, Hispanic populations are projected to add more people to the United States every year than all other race/ethnic groups combined ( Current Population Survey , 1996, pages 25 and 130).
- A little more than half of Americans of Hispanic origin live in 25 metropolitan areas.
- Nearly 65 percent of Asian Americans live in just 25 metropolitan areas, 12 of which are in California ( Current Population Survey , 1996).
- African American population growth is fastest in outer-ring suburbs of central cities.
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| Marketing Strategy |
- Create awareness of Scoutreach.
- Develop strategic support to ensure that emphasis is funded and pursued for the long term.
- Develop strategic partnerships in the community with potential chartered organizations.
- Develop stable units.
- Increase the number of youth participating in traditional Scouting programs. Quantify results.
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| Program Support |
The Scoutreach Division designs literature, audiovisuals, training workshops, and awards to assist local councils in delivering the Scouting program to youth in urban and rural communities.
Literature and Audiovisuals. A variety of books, pamphlets, and videos are being developed to assist councils in marketing Scoutreach programs.
Training. Professional and volunteer training workshops on how to market and serve urban and rural areas, and on working with foundations and corporations to help fund Scoutreach programs are conducted through the four BSA regions.
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| Recognitions |
Whitney M. Young Jr. Service Award
This national award is used by councils to recognize outstanding service by an adult individual or by an organization in the development of Scouting for rural or low-income urban youth. Sometimes this award helps councils recognize "unsung heroes"—people who might not otherwise receive recognition for exceptional service to disadvantaged youth.
The Spirit of Scouting Award
The Spirit of Scouting Award is designed for presentation to a noteworthy individual who has performed exceptional and unusual service to young people in urban and rural America over a long period. The award is presented to individuals at the unit level and to people of all races and income levels.
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| Scoutreach Endorsement |
- 100 Black Men of America, Inc.
- African Methodist Episcopal Church
- Alpha Phi Alpha Fraternity
- American GI Forum of the United States
- Association of Northern California Chinese Schools
- Buddhist Churches of America
- The College Fund/UNCF
- Frontiers International
- Hispanic Association of Colleges and Universities o Hispanic Business Inc.
- Kappa Alpha Psi Fraternity
- League of United Latin American Citizens
- Mitsubishi International Corporation
- National Academy Foundation (NAF)
- National African American Speakers Association
- National Association for the Advancement of Colored People (NAACP)
- National Association of Prevention Professionals and Advocates (NAPPA)
- National Association of Urban Bankers
- National Black Police Association
- National Buddhist Committee on Scouting
- National Conference of Black Mayors, Inc.
- National Council of La Raza
- National Image, Inc.
- National Society of Black Engineers
- National Urban League
- SER-Jobs for Progress National, Inc.
- Tuskegee Airmen, Inc.
- United States Department of Housing and Urban Development
- United States Hispanic Chamber of Commerce
- United States Pan Asian American Chamber of Commerce
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